Disc Golf Sales Data: Zone, Harp, Envy, Pig
Zone vs. Harp vs. Envy vs. Pig
Today we are looking at sales data for the Zone, Harp, Envy, and Pig! We are going to look at data from September 2017 to August 2020. Let’s see how it all panned out:
The Envy (yellow line) started off strong, with a big surge during 2017’s Black Friday sale. MVP / Axiom always get a huge surge on Black Friday, with everybody buying new limited edition stamps and discounted discs. The Envy is a big seller every Black Friday, as seen by bumps in the line just before each “January” marker.
The Envy has always been a consistent seller; it is a go-to disc in most MVP/Axiom bags. It has sold well for years, and when Covid-19 hit, it took a rise in sales (along with every other disc golf disc).
The Harp (blue line) was a staple in many peoples’ bags for years. Ricky Wysocki threw the Harp until 2019, helping the sales stay high. From the chart, we can see that the Harp started to decline in sales in early 2018, with not much recovery until early 2019. The recovery didn’t last long and Harp sales stayed lower, but consistent, compared to the other approach discs.
The Zone (red line), has been around for years- selling well, but not amazingly well. When Paul McBeth switched to Discraft in January, 2019, sales exploded for nearly every Discraft mold. Zone sales, especially, went through the roof as McBeth added it to his bag. The Zone became a Paul McBeth Signature Disc, which made it very popular, and consequently, harder to purchase.
While the Zone popularity was surging, Covid-19 and Brody Smith came along and added fuel to the fire. Disc Golf sales in general surged, and factory shut downs caused major supply chain issues. The Zone was suddenly a harder commodity to purchase. We would get them in stock and they would sell out the next day. Luckily, we kept a fairly steady trickle of them in stock, making the Zone a steady best-seller on the chart in 2020. There are some dips and rises, as the stock went out and in.
If there was a clear winner on this chart, it would have to be the Zone. While it mingled with the rest of the Approach Discs early on, in 2020 it has separated itself from the pack.
The Pig stayed silent for years… barely making the sales charts until the summer of 2019. Why 2019? The answer is Ricky Wysocki. The same Pro who may have contributed to the Harp’s demise, was now bringing the Pig to light. Wysocki chose the Pig as his Harp replacement when he switched to Innova, causing Innova fans to take a second look at the disc. It started off slow, but the Pig made it’s way into the mix by mid-2019.
We also released some special Pig Stamps in 2019 and 2020, causing some small spikes in sales. While the Pig may not be the Zone league yet, it has improved vastly from 2017 and 2018.
That’s it! Do you notice any other takeaways from the chart? Let us know in the comments below!
I just started taking a Data Analytics class and the first thing I thought about analyzing on my own is exactly what you’ve done here. I wondered just how much impact was made by signing on new team members, notably the Paul and Paige scoop from Discraft. This article shows that impact on the Zone and Pig.
I follow the FPO tournaments and also wonder whether you’re getting increased sales from them, like Kona’s signature Emperor, Zoe’s Sphinx and Paige’s Fierce.
Nobody threw the Pig until Ricky started using it. Disc golfers are sheep. It’s cool, though.
Are we sheep? Probably. But there are thousands of different discs and it’s just impossible to try them all. You see Ricky parking the basket with a harp, you buy a harp. I’m saying there has to be a way to evaluate discs when you can’t try them all. Throwing what the best players in the world throw is a great idea.
Pretty sure the unwashed newbie goes by Brodie. Not Brody.
Brod”y” smith. Lol
I don’t know why the suspect doesn’t get thrown in the same category as these other approach discs. It is closer to the zone than a harp is IMO and was PP’s approach disc before switching to discraft. Wish DD hadn’t discontinued it.