Disc Golf Brand Popularity – 2017 State of Disc Golf Results

Brand Awareness

When it comes to disc golf brand awareness, Innova remains king. While Dynamic Discs and Latitude 64 have taken great strides to increase their popularity and reputation, far more disc golfers are aware of Innova than any other brand.

This graph shows a break down of the overall awareness of brands included in the survey by combining all categories other than the “not aware of”.

While more disc golfers are aware of the long established “Discraft Brand” when it comes to “regularly follow”, Dynamic Discs and Latitude 64 rank higher. Westside Discs ranks #8 for brand awareness, but #5 for “regularly follow.”

It’s interesting to see that while the gap isn’t very big in awareness between the companies, when it comes to “regularly follow” there is a large gap between Innova and everybody else. Discmania, MVP, and Prodigy who rank 6th – 8th were only “regularly followed” by about 15% of the surveyed disc golfers.

Favorite Brands

At Infinite Discs we are able to get a good feeling for which brands are favorable by what sells. It’s also interesting to see which brands people find favorable based on a survey. The results are pretty similar and not surprisingly, Innova is the most favorite brand according to the 2017 State of Disc Golf Survey. The graph between “Favorite Brands” and “Regularly Follow are pretty similar.

It’s interesting to note that the trend over the last few years made it appear as if Dynamic Discs and the Trilogy brand might overtake Innova as most popular, but 2016 saw a significant step back from the up and comers. Through 2017, we are seeing a trend with Innova widening the gap.

I Bag ‘Em

While 75% of those surveyed include Innova among their favorite brands, the number of players that throw at least one Innova Disc is even higher! 83% of surveyed disc golfers carry at least one Innova Disc in their bag. This is 24% higher than second place Discraft where 59% of surveyed disc golfers bag their discs.

An interesting relationship occurs here between “bagged discs” and popularity in that Discraft doesn’t rank nearly as high in terms as popularity as the Trilogy Brands, yet a higher percentage of disc golfers actually throw their discs. This could say something about the quality of Discraft discs and the relationship to their limited marketing efforts.

Limited to an Exclusive Manufacturer

Likely a result of Innova’s dominance in terms of recognition and the number of people that own their discs, when the question “If you could throw discs made by only one manufacturer?” was asked, nearly half (45.5%) of survey respondents said they would choose Innova.  One third (32.6%) chose the Swedish manufactured trilogy discs. Only a very small percentage of disc golfers said they would choose any other manufacturer if they had to exclusively throw only that brands discs.  Discraft came in third at 7.8% followed by MVP at 6.5% and Prodigy in a distant fifth at 2.7%.