What impact does a World Championship have for a disc golf brand?
With Isaac Robinson recently winning the PDGA Disc Golf World Championships, I was curious to see if we would see an impact on Prodigy Disc sales. I ran the numbers to see if there was any kind of noticeable difference for Prodigy sales during, and immediately following the PDGA World Championships.
Analyzing sales data from August and September reveals a noteworthy trend. During and immediately following Robinson’s World Championship win, there is a noticeable increase in the sales percentage of Prodigy Discs. This percentage more than doubled in comparison to the days preceding the World championships. For the week of August 17th – August 24th Prodigy sales accounted for just 2.04% of all InfiniteDiscs.com disc sales.
On September 3rd, Prodigy Discs accounted for 4.87% of total InfiniteDiscs.com disc sales, marking a substantial uptick from the earlier weeks. This surge continued into the week following the World Championships, with Prodigy Discs maintaining an average sales percentage of approximately 5.89% from September 8th to September 14th.
However, it’s essential to put this increase in context. The Prodigy Disc sales surge cannot be solely contributed to the World Championship win. There was a surge in Prodigy sales during the World Championships, before the outcome and winner was determined.