Best Disc Golf Brands: Evaluating Post Pandemic Market Share

Disc Golf Brands

Over the past six years, the disc golf landscape has undergone a remarkable transformation. The growth of professional disc golf coverage, the disc golf pro tour, major pro players shifting sponsors, and the Covid boom have caused some drastic shifts in disc golf brand market share.  Analyzing the data from from 2018 to 2023, it is clear that the industry has witnessed both the rise of new brands and the reshaping of established ones.

Percentage of Sales by Brand

The following chart represents sales by brand on the retail site. This data does not necessarily reflect all disc golf sales, but only the sales from a single online retail outlet.

Brand 2023  2022 2021 2020 2019 2018
Innova 18.41% 20.59% 26.69% 31.57% 30.43% 37.17%
Discraft 13.53% 13.70% 18.10% 21.09% 17.90% 7.68%
Infinite Discs 12.66% 15.79% 12.95% 6.35% 4.56% 3.60%
MVP 8.20% 5.53% 3.58% 5.23% 5.53% 5.76%
Axiom 6.34% 4.17% 3.54% 2.61% 3.42% 3.25%
Lone Star Disc 4.32% 2.31% 0.46% 0.00% 0.00% 0.00%
Discmania 4.02% 3.26% 2.95% 4.95% 7.40% 9.06%
Thought Space Athletics 3.87% 4.66% 2.31% 0.46% 0.19% 0.00%
Latitude 64 3.69% 2.93% 2.87% 4.43% 5.44% 6.33%
Dynamic Discs 3.19% 3.58% 4.91% 5.71% 8.00% 8.96%
Kastaplast 2.52% 2.35% 1.13% 1.83% 1.97% 0.76%
Prodigy 2.49% 3.31% 3.51% 3.92% 3.19% 2.50%
Westside 1.80% 1.76% 1.06% 2.83% 3.68% 4.92%
Clash Discs 1.71% 0.66% 0.00% 0.00% 0.00% 0.00%
Gateway 1.44% 1.78% 2.76% 1.92% 1.75% 1.76%
Doomsday Discs 1.03% 0.53% 0.00% 0.00% 0.00% 0.00%
Yikun 0.98% 1.05% 1.15% 0.44% 0.31% 0.24%
Streamline 0.98% 0.97% 1.24% 1.53% 1.79% 0.94%
Dino Discs 0.97% 0.93% 1.59% 0.19% 0.00% 0.00%
Mint Discs 0.70% 0.72% 0.54% 0.37% 0.42% 0.22%

Comparing the Disc Golf Market of 2018 with 2023

In 2018, the disc golf market was largely dominated by a few key players. Innova stood as the undisputed leader with a commanding 37.17% market share. Discmania was our #2 selling brand with 9.06% and Dynamic Discs slightly behind at 8.96% of brand market share. While Discraft held a significant 7.68%, they were no where close to Innova in terms of disc golf brand sales.

However, fast forward to 2023, and the landscape has evolved significantly. Innova’s market share has almost halved to 18.41%, yet they maintain their position as the top disc golf brand. This decline suggests that while Innova remains a dominant force, their hold on market dominance has loosened, allowing for the rise of competitors and other new brands.

The biggest growth of the market share pie is the “Others” category. In 2018, disc golf brands outside of the top twelve represented only 6.5% of disc golf sales. This year, the others account for nearly 17% of our online sales.

Pandemic Disc Golf Brands

The Covid 19 pandemic lead to unprecedented growth in disc golf and the number of disc golf businesses. We currently sell 23 different disc golf brands that didn’t even exist in 2018.

Lone Star Disc’s ascension from no Infinite Discs sales in 2020 to 4.32% brand share in 2023 demonstrates the power of local and regional branding. By tapping into the Texan spirit, they have captured the hearts of players in their area and beyond. While Lone Star was new to disc golf during the pandemic, they were not new to mold creation or injection molding. Their ability to produce dozens of molds almost instantly and their acquisition of a large professional and amateur disc golf team have had a big impact on their rapid growth.

Additionally, the meteoric rise of Clash Discs from no US Sales in 2021 to 1.71% of the market share in 2023 illustrates the potential of novel marketing approaches and product differentiation.

Interestingly, Infinite Discs, while not a new entrant during the pandemic, has also seen impressive growth from 3.60% in 2018 to 12.66% of brand market share in 2023 thus far. Because we are, the results are undoubtedly skewed from our direct sales, as Infinite Discs fans are more likely to shop from our retail site than anywhere else.

Likewise, Thought Space Athletics is another brand that has rapidly grown and seen sizeable market share added. Over the last six years they have gone from an obscure niche brand to a mainstream competitor. The focus on disc aesthetics and the signing several notable professional players certainly has helped

Impact of Professional Players Switching Sponsors

Discraft and Paul McBeth

Paul McBeth Signs DiscraftDiscraft experienced a significant rise in its brand market share between 2018 and 2020, largely attributed to a strategic move that had a profound impact on the disc golf world. At the heart of this transformative shift was the signing of Paul McBeth, the then-undisputed number one disc golfer in the world. McBeth’s association with Innova, his long-standing sponsor, made his unexpected transition to Discraft a remarkable development. This transition was fueled by the allure of the first multi-million-dollar disc golf contract, shaking the foundations of the sport. McBeth’s immense popularity and prowess on the course created a seismic effect that reverberated across the sport, drawing newfound attention to Discraft. However, Discrafts rapid growth can’t be solely attributed to McBeth’s signing.

At the same time, Discraft also implemented strategic moves by producing more visually appealing discs and adding flight numbers to their stock discs. The timing of Discraft’s acquisition of former professional Ultimate Frisbee player Brodie Smith coincided with the pandemic shutdown of most Ultimate Frisbee events due to pandemic restrictions. This confluence of factors acted as a catalyst for Discraft’s rapid expansion, turning the brand into the second major contender in the disc golf industry.

MVP and Simon Lizotte

Pro Disc Golfer for MVP, Simon LizotteThe year 2022 witnessed a remarkable surge in the market presence of both MVP and Axiom, a momentum that carried over and intensified into 2023. A pivotal catalyst for this growth was the strategic sponsorship of Simon Lizotte, widely regarded as one of the most popular disc golfers globally. Renowned not only for his exceptional skills on the course but also for his charismatic personality and substantial YouTube and social media followings, Lizotte’s affiliation with MVP and Axiom injected newfound energy and visibility into the brands.

With an engaging and dynamic presence, Lizotte captivated audiences and fans worldwide, drawing attention to MVP and Axiom discs in the process. His influence extended beyond just his performances on the course, transcending into a vibrant online community. This symbiotic relationship between Simon Lizotte’s appeal and the brands’ products culminated in a notable uptick in their market share. The combination of innovative disc designs, Lizotte’s influencer status, and his ability to connect with disc golf enthusiasts contributed to the meteoric rise of MVP and Axiom, solidifying their positions as influential players in the ever-evolving disc golf landscape.

MVP’s market share has surged from 5.76% in 2018 to an impressive 8.20%, indicating a strong resonance with disc golf enthusiasts. Axiom, another subsidiary of MVP, has also grown from 3.25% in 2018 to 6.34% in 2023, showcasing their ability to carve out their niche in the market.

Discmania, Dynamic Discs and Latitude 64

Discmania Sponsored TournamentDiscmania’s trajectory is also noteworthy. Although their market share has decreased slightly from 9.06% in 2018 to 4.02% in 2023, their ability to maintain a considerable share amidst a rapidly expanding market signifies a dedicated following. This trend is echoed by brands like Latitude 64 and Dynamic Discs, which have also maintained consistent shares, demonstrating their ability to foster brand loyalty.

Growth of New Disc Golf Brands

The data also underscores the growth of niche brands. Thought Space Athletics, a brand focusing on unique disc designs, has grown from 0% in 2018 to 3.87% in 2023. Similarly, Kastaplast, with its distinctive Swedish heritage and unique plastic blends, has grown from 0.76% in 2018 to 2.52% in 2023. These examples highlight the impact of brand identity and differentiation in a crowded market.

Furthermore, the diversification of the market is evident in the proliferation of smaller brands. While individually they may not command substantial market shares, collectively they contribute to the richness of options available to players. Brands like RPM Discs, DGA, Viking Discs, and Finish Line Discs may not dominate the market, but they cater to specific tastes and preferences.

Disc Brands Market Share comparison 2018 vs 2023

The evolution of disc golf brands is indicative of the broader trend of the sport’s growing popularity. As more players enter the scene and as the sport gains recognition, the market becomes a battleground for innovation, quality, and brand loyalty. The increasing number of brands also speaks to the democratization of the sport, as more players are drawn in and more entrepreneurs seize the opportunity to create and promote their products.

The past six years have seen a transformative shift in the disc golf market. While Innova’s leadership has slightly waned, it still maintains its position as the leading brand. However, the rise of MVP, Axiom, Lone Star Disc, and others indicates that the industry is open to disruption and innovation. The disc golf landscape is no longer characterized by a few giants, but rather by a diverse array of brands catering to different tastes, regions, and playing styles. This evolution bodes well for the continued growth and dynamism of the sport.

Best Discs from the Best Brands

Our top products pages allow you to see exactly the best discs from the top disc golf brands. Check out these top product pages from the best disc golf brands of 2023.

What’s your favorite disc golf brand?

Leave a comment explaining your favorite brand, and why it’s your favorite brand.

Alan Barker is the founder and owner of Infinite Discs and has tried more different disc golf molds than just about anyone on the planet.


  • Doomsday Discs

  • Latitude 64 specifically the gold line. Glide for days, great feel, consistent. I love my Bolt and River

  • MVP / Axiom

    I enjoy the feel of the overmold in my hand, I had a mixed bag for a while but I always went to my AMP, I decided to start filling my bag with mvp exlusively.

    • I’m split between Disccraft and MVP/Axiom. I usually go for what had the coolest stamp and flight numbers that work well for me, though.

  • Still use a lot of Innova because they have all the flight number combinations you could think of. They also make many others discs so you’re not too far off. I do enjoy TSA, Disccraft, and Discmania though.

  • Discmania overall is my favorite. Great plastic, not the most molds but a few absolute gems (FD, Cloudbreaker, DD1, MD3). The way they do their signature discs is 10x better and more interesting than any other brand. I will buy into the hype every time.

  • Infinite Discs is quickly taking over my bag and becoming my favorite brand. I’m a big fan of the metal flake color glow c-blend and halo s-blend plastics for their durability and feel. Add molds like the emperor, dynasty, centurion, kon tiki, tomb, and alpaca for a winning lineup. Keep crushing it Infinite Discs!

  • Innova and mvp . Innova makes the best drivers. Mid range(hex) and approach (glitch)with mvp. Although discraft(zone) gets used alot and latitude 64 daggers for putting. Well now I guess I like them all.

  • Absolutely love the data. I didn’t realize that the MVP and Axiom combo would put them in second overall. Looks like the Lizotte pickup was BIG TIME! I also expected trilogy to make up more than 8.7%. Interesting. And I’m amazed how Innova keeps such a high % of market share.

    Thank you Infinite Discs. Love your store and just picked up a couple of discs this week from you!


  • Discmania has taken a pretty big step back. I’ve been throwing MVP prior to Simon and I’m looking forward to his new line.

  • So many disc’s so many chances to buy the right or wrong disc is there any independent company that can give a good objective to the saturation of the market ?

  • Innova Gstar is my favorite for a few years now – 3 aces this year alone with them!!! Runner up is Infinite – love the Czar

  • I was curious what Simon’s impact on MVP/Axiom looked like, but those numbers are crazy.

    I like different brands for different types of discs, but either Discraft or MVP are my current favorites.

  • Thought Space Athletics. I started intrigued by certain molds but quickly grew to love the feel of their premium plastics! Consistent, grippy and durable. Their drivers have taken over my bag and I have seen my game improve because of them. The Construct and Mantra are great compliments to one another, working as my ideal distance drivers. With that consistency in addition to being reliably in stock, you can’t go wrong!

  • Innova all the way. Most brands make good discs but the fact that they mostly copy Innova’s molds is very telling. I do scatter in some MVP (Cosmic Relay), Kastaplast (Berg and Kaxe) and Infinite Discs (Sphinx) but if I had to pick five all time favorite discs it would be a Wraith, Teebird, Firebird, Mamba and Leopard 3. Add a Prodiscus Sparta in soft basic plastic and I am set.

  • Thanks for sharing this information! It’s very fun and interesting to see that actual market share and sales trends.

  • I source all my discs from the bottom of pond hazards. I see a good mix with alot of Innova! Love finding the MVP, they are my favorite!

  • MVP/Axiom/Streamline
    I have not found a disc that they make that doesn’t feel great in the hand. They are also produced very well and last a lot longer than any other disc I’ve tried

  • I enjoy a mixed bag, but primarily Discraft. Axiom is probably second or Latitude 64. Thanks to Infinite for such a great site with great info.

  • I’ve always been an Innova guy. I have tried a lot of other manufacturers over the years, but there hasn’t been really any reason to buy anything not made by Innova. There are no holes in my bag a product made by Innova Champion discs won’t fill.

  • Surprising I have more DGA molds than any other in my bag. The familiar Discraft plastic gives a headstart into using these underrated discs.

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