Best Disc Golf Brands
Over the past seven years, the disc golf landscape has undergone a remarkable transformation. The growth of professional disc golf coverage, the disc golf pro tour, major pro players shifting sponsors, and the Covid boom have caused some drastic shifts in disc golf brand market share. Analyzing the data from InfiniteDiscs.com from 2018 to 2024, it is clear that the industry has witnessed both the rise of new brands and the reshaping of established ones.
Percentage of Sales by Brand
The following chart represents sales by brand on the InfiniteDiscs.com retail site. This data does not necessarily reflect all disc golf sales, but only the sales from a single online retail outlet.
| Brand | 2024 to date | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
| Innova | 19.80% | 18.41% | 20.59% | 26.69% | 31.57% | 30.43% | 37.17% |
| Discraft | 12.70% | 13.53% | 13.70% | 18.10% | 21.09% | 17.90% | 7.68% |
| Infinite Discs | 14.70% | 12.66% | 15.79% | 12.95% | 6.35% | 4.56% | 3.60% |
| MVP | 4.80% | 8.20% | 5.53% | 3.58% | 5.23% | 5.53% | 5.76% |
| Axiom | 8.50% | 6.34% | 4.17% | 3.54% | 2.61% | 3.42% | 3.25% |
| Lone Star Disc | 1.60% | 4.32% | 2.31% | 0.46% | 0.00% | 0.00% | 0.00% |
| Discmania | 3.40% | 4.02% | 3.26% | 2.95% | 4.95% | 7.40% | 9.06% |
| Thought Space Athletics | 3.10% | 3.87% | 4.66% | 2.31% | 0.46% | 0.19% | 0.00% |
| Latitude 64 | 3.50% | 3.69% | 2.93% | 2.87% | 4.43% | 5.44% | 6.33% |
| Dynamic Discs | 2.30% | 3.19% | 3.58% | 4.91% | 5.71% | 8.00% | 8.96% |
| Kastaplast | 2.10% | 2.52% | 2.35% | 1.13% | 1.83% | 1.97% | 0.76% |
| Prodigy | 2.90% | 2.49% | 3.31% | 3.51% | 3.92% | 3.19% | 2.50% |
| Westside | 1.50% | 1.80% | 1.76% | 1.06% | 2.83% | 3.68% | 4.92% |
| Clash Discs | 2.90% | 1.71% | 0.66% | 0.00% | 0.00% | 0.00% | 0.00% |
| Gateway | 1.80% | 1.44% | 1.78% | 2.76% | 1.92% | 1.75% | 1.76% |
| Doomsday Discs | 1.80% | 1.03% | 0.53% | 0.00% | 0.00% | 0.00% | 0.00% |
| Yikun | 1.80% | 0.98% | 1.05% | 1.15% | 0.44% | 0.31% | 0.24% |
| Streamline | 0.60% | 0.98% | 0.97% | 1.24% | 1.53% | 1.79% | 0.94% |
| Dino Discs | 1.00% | 0.97% | 0.93% | 1.59% | 0.19% | 0.00% | 0.00% |
| Mint Discs | 0.50% | 0.70% | 0.72% | 0.54% | 0.37% | 0.42% | 0.22% |
Comparing the Disc Golf Market of 2018 with 2023
In 2018, the disc golf market was largely dominated by a few key players. Innova stood as the undisputed leader with a commanding 37.17% market share. Discmania was our #2 selling brand with 9.06% and Dynamic Discs slightly behind at 8.96% of brand market share. While Discraft held a significant 7.68%, they were no where close to Innova in terms of disc golf brand sales.
However, fast forward to 2024, and the landscape has evolved significantly. Innova’s market share has almost halved to 19.80%, yet they maintain their position as the top disc golf brand. This decline suggests that while Innova remains a dominant force, their hold on market dominance has loosened, allowing for the rise of competitors and other new brands.
The biggest growth of the market share pie is the “Others” category. In 2018, disc golf brands outside of the top twelve represented only 6.5% of disc golf sales. This year, the others account for nearly 21% of our online sales.
Pandemic Disc Golf Brands
The Covid 19 pandemic lead to unprecedented growth in disc golf and the number of disc golf businesses. We currently sell over 40 different disc golf brands that didn’t even exist in 2018.
Lone Star Disc’s ascension from no Infinite Discs sales in 2020 to 1.6% brand share in 2024 demonstrates the power of local and regional branding. By tapping into the Texan spirit, they have captured the hearts of players in their area and beyond. While Lone Star was new to disc golf during the pandemic, they were not new to mold creation or injection molding. Their ability to produce dozens of molds almost instantly and their acquisition of a large professional and amateur disc golf team have had a big impact on their rapid growth.
Additionally, the meteoric rise of Clash Discs from no US Sales in 2021 to 2.9% of the market share in 2023 illustrates the potential of novel marketing approaches and product differentiation.
Interestingly, Infinite Discs, while not a new entrant during the pandemic, has also seen impressive growth from 3.60% in 2018 to 14.7% of brand market share in 2024 thus far. Because we are InfiniteDiscs.com, the results are undoubtedly skewed from our direct sales, as Infinite Discs fans are more likely to shop from our retail site than anywhere else.
Likewise, Thought Space Athletics is another brand that has rapidly grown and seen sizeable market share added. Over the last six years they have gone from an obscure niche brand to a mainstream competitor. The focus on disc aesthetics and the signing several notable professional players certainly has helped
Impact of Professional Players Switching Sponsors
Discraft and Paul McBeth
Discraft experienced a significant rise in its brand market share between 2018 and 2020, largely attributed to a strategic move that had a profound impact on the disc golf world. At the heart of this transformative shift was the signing of Paul McBeth, the then-undisputed number one disc golfer in the world. McBeth’s association with Innova, his long-standing sponsor, made his unexpected transition to Discraft a remarkable development. This transition was fueled by the allure of the first multi-million-dollar disc golf contract, shaking the foundations of the sport. McBeth’s immense popularity and prowess on the course created a seismic effect that reverberated across the sport, drawing newfound attention to Discraft. However, Discrafts rapid growth can’t be solely attributed to McBeth’s signing.
At the same time, Discraft also implemented strategic moves by producing more visually appealing discs and adding flight numbers to their stock discs. The timing of Discraft’s acquisition of former professional Ultimate Frisbee player Brodie Smith coincided with the pandemic shutdown of most Ultimate Frisbee events due to pandemic restrictions. This confluence of factors acted as a catalyst for Discraft’s rapid expansion, turning the brand into the second major contender in the disc golf industry.
MVP and Simon Lizotte
The year 2022 witnessed a remarkable surge in the market presence of both MVP and Axiom. A pivotal catalyst for this growth was the strategic sponsorship of Simon Lizotte, widely regarded as one of the most popular disc golfers globally. Renowned not only for his exceptional skills on the course but also for his charismatic personality and substantial YouTube and social media followings, Lizotte’s affiliation with MVP and Axiom injected newfound energy and visibility into the brands.
With an engaging and dynamic presence, Lizotte captivated audiences and fans worldwide, drawing attention to MVP and Axiom discs in the process. His influence extended beyond just his performances on the course, transcending into a vibrant online community. This symbiotic relationship between Simon Lizotte’s appeal and the brands’ products culminated in a notable uptick in their market share. The combination of innovative disc designs, Lizotte’s influencer status, and his ability to connect with disc golf enthusiasts contributed to the meteoric rise of MVP and Axiom, solidifying their positions as influential players in the ever-evolving disc golf landscape.
MVP’s market share surged from 5.76% in 2018 to an impressive 8.20% in 2023. However, so far in 2024 MVP has dropped a bit in sales to a cool 4.80%. Axiom, a subsidiary of MVP, has had a more favorable trajectory. Axiom has grown from 3.25% in 2018 to 8.5% in 2024, showcasing their ability to carve out their niche in the market with pretty steady growth.
Discmania, Dynamic Discs and Latitude 64
Discmania’s trajectory is also noteworthy. Although their market share has decreased slightly from 9.06% in 2018 to 3.40% in 2024, their ability to maintain a considerable share amidst a rapidly expanding market signifies a dedicated following. This trend is echoed by brands like Latitude 64 and Dynamic Discs, which have also maintained consistent shares, demonstrating their ability to foster brand loyalty.
Growth of New Disc Golf Brands
The data also underscores the growth of niche brands. Thought Space Athletics, a brand focusing on unique disc designs, has grown from 0% in 2018 to 3.1% in 2024. Similarly, Kastaplast, with its distinctive Swedish heritage and unique plastic blends, has grown from 0.76% in 2018 to 2.15% in 2023. These examples highlight the impact of brand identity and differentiation in a crowded market.
Furthermore, the diversification of the market is evident in the proliferation of smaller brands. While individually they may not command substantial market shares, collectively they contribute to the richness of options available to players. Brands like RPM Discs, DGA, Viking Discs, and Finish Line Discs may not dominate the market, but they cater to specific tastes and preferences.
The evolution of disc golf brands is indicative of the broader trend of the sport’s growing popularity. As more players enter the scene and as the sport gains recognition, the market becomes a battleground for innovation, quality, and brand loyalty. The increasing number of brands also speaks to the democratization of the sport, as more players are drawn in and more entrepreneurs seize the opportunity to create and promote their products.
The past six years have seen a transformative shift in the disc golf market. While Innova’s leadership has slightly waned, it still maintains its position as the leading brand. However, the rise of MVP, Axiom, Lone Star Disc, and others indicates that the industry is open to disruption and innovation. The disc golf landscape is no longer characterized by a few giants, but rather by a diverse array of brands catering to different tastes, regions, and playing styles. This evolution bodes well for the continued growth and dynamism of the sport.
Best Discs from the Best Brands
Our top products pages allow you to see exactly the best discs from the top disc golf brands. Check out these top product pages from the best disc golf brands of 2023.
- Innova
- Infinite Discs
- Discraft
- MVP
- Axiom
- Thought Space Athletics
- Latitude 64
- Lone Star
- Discmania
- Dynamic Discs
- Westside Discs
- Gateway Disc Sports
- Kastaplast
- Prodigy
- Doomsday Discs
- Viking Discs
- Yikun
- Clash Discs
- DGA Disc Golf
- Legacy Discs
- RPM
- Prodiscus
Let us know your favorite brand!
If you could only throw one brand, what would it be? What is the most common brand in your bag? Post below and let us know!
We asked you to let us know your favorite brand, and you responded. We tallied those responses and among the commenters, MVP/Axiom/Streamline ended up on top of the list! There were 29% of you who chose the brands under the MVP umbrella. Coming in second was Innova, with 22.6%. Tied for third at 9.7% were Kastaplast and Discraft. Rounding out the top five was Infinite Discs, with 6.5%.
As promised, we randomly selected three respondents who will each win a $50 Infinite Discs gift card. Congrats to:
Toad
Jonathan
Blake
Ted Hegemann
Ted is the Chief Writer at Infinite Discs. He is responsible for the State of Disc Golf Survey articles and most of the "best discs" posts. Ted runs all kinds of local disc golf leagues and tournaments and tournaments in Northern Utah.
MVP/Axiom/Streamline/TSA – Whether it be the Envy, Proxy, Atom, Pilot, I have found no other putters that feel or fly the way they do.
RPM, love NZ and that they use all native birds for their discs.
Surprised to see Trilogy as low as they are. Each has its own unique line and appeal and together they are JUST above MVP by its own without Axiom. Also expected to see Clash so low even though their lineup is limited and their prices are premium. Interesting to see Infinite with such strong sales, I will have to start looking at them…
MVP / Axiom
After throwing my first GYRO, I’ve had trouble looking back. I still bag quite a few brands for variety.
Kastaplast was the first brand that made me realize there are legit brands to choose from other than Innova. The quality of K1 Soft plastic is what drew me in initially, the disc flights are what keep me coming back. Rekos are money, Bergs are wholly unique in what they can do, and the trio of 9 speeds are great at their respective slots in the bag.
Looks like companies that offer discs in lower weights seem to be the ones on top. Maybe there’s a lesson to be learned. I think MVP/Axiom/Streamline are great, and combining their sales puts them in 2nd place. Their neutron plastic is so amazing and between the three lines they offer any disc that you could need. I do wish that Streamline offered lower weights though.
Westside has taken a couple spots in my bag but recently I’ve been liking kastaplast. Their plastic is just unique, the feel is just right.
I think Innova is the best because of there reliable plastics and their cool stamps. I especially like the GStar and Star plastics for they feel solid and very good grip. Some of my favorite disks are the destroyer, aviar, and the pig.
MVP/Axiom. I don’t have too many of their discs, actually (prices have typically favored getting discs from a range of other brands), but when compared directly to competitor discs (i.e., same/similar flight numbers), I find that the feel in the hand, the release, consistency of flight path, and overall distance with the MVP/Axiom discs have typically been superior. Maybe there’s something to the “gyro technology”? Durability also seems to be on par with premium grades from other companies.
I wonder if Innova will ever drop from being the top disc golf company. It seemed like their presence was being usurped but recently they have had better releases and some better marketing so I think they are catching on to the fact that some of these smaller companies can pose a real threat.
My favorite brand is currently Kastaplast. Honestly the only reason is K1 plastic; it feels amazing and my releases with the discs are just so nice. I do like the minimalistic stamps and the names are fun, not to mention the discs fly very nice.
Infinite and Innova are my favorite by far (which of course they go hand in hand). I do have specific models in other discs that our prefer compared to any similar discs from Infinite and Innova (i.e – Fierce from Discraft I don’t feel Innova or Infinite have anything that compares, the River from Latitude 64).
I think it is great though that they are so many options that allows the opportunity to find a disc that works for a player.
My favorite is Doomsday. I think the stamps deserve more attention and I appreciate the unusual discs they produce that push the boundaries of disc design. I swear the Apocalypse is a valid utility disc, just in a very specific situation.
My favorites are Innova and Prodigy. Both have a wide variety of great molds available in many different plastics and in a wide range of weights. They’re widely available, as are low-cost factory seconds that make it easy to try different discs and cycle the ones you love!