Disc Data Archives

TOP TWENTY TUESDAY – NOVEMBER 13TH 2018

November 13, 2018 Todd Durrant 42 comments

Infinite Discs is happy to present the weekly blog post called TOP TWENTY TUESDAY where we let you know about the short-term sales trends for discs. We’ll show the sales figures from the previous Tuesday through the most recent Monday.

New discs will often spike in the chart as other top sellers shuffle spots. It can be fun to see which discs keep up the pace. These will also be broken down by plastic types, so the same model can show up in multiple plastics.

HERE WE GO…

Top Twenty Tuesday for NOVEMBER 13th, 2018

#1 – Star DESTROYER

#2 – Full Foil Super Color BUZZZ

#3 – C-Line PD Freak

#4 – Metal Flake C-Line MD4

#5 – Star ORC

#6 – D-Line P2

#7 – XT Mix NOVA

#8 – Champion FIREBIRD

#9 – Star WRAITH

#10 – P-Line P2

#11 – DX ROC

#12 – I-Blend CHARIOT

#13 – I-Blend SPHYNX

#14 – Star SHRYKE

#15 – Star BEAST

#16 – Eclipse ENVY

#17 – Star LEOPARD3

#18 – Prime DEPUTY

#19 – Elite Z BUZZZ

#20 – D-Line Glow P2

The Destroyer held a strong 1st position this last week, though the Full Foil Super Color BUZZZ made a good run with a strong #2 spot. Those Ledgestone 2019 edition Full Foil Buzzz discs are limited to 250 per Bee, with seven different bee designs, so collectors jumped on those quickly. Discmania made a good showing with their two new releases, the C-Line PD Freak which had a 10th anniversary stamp, and the Metal Flake C-Line MD4 which was new this last week. The rest of the chart shook up with several new entries, but all with moderate sales. In fact, there are only six discs out of this week’s top 20 that were also in last week’s chart, so that is quite a shake-up.

–> Each week we’ll invite you to leave a prediction for a certain chart position on next week’s TOP TWENTY TUESDAY report. The first three people to predict that chart position correctly in the comments will win a $15 gift card for the Infinite Discs website.

We had not winners for this week’s guessing, since the DX Roc jumped from nowhere into the #11 spot. That was pretty random, and hard to predict. We’ll make it easier this week…

GIFT CARD PREDICTION FOR NEXT WEEK: Guess the #3 spot for next week’s chart!

Best Mid-Range Discs – Sales Comparison

November 7, 2018 Todd Durrant 3 comments

We’re big fans of data here at Infinite Discs. We enjoy looking at sales trends and comparing what is moving in the disc golf market. One of the best ways to evaluate which discs are most loved by players is to look at which discs sell the most, because honestly, people purchase discs that they use and love. Sometimes the sales figures get a bump from special editions or new releases. But as the sales figures are measured over the long-term, we can see which discs enjoy momentary spikes, and which ones are always near the top.

Keep in mind that these sales figures are from Infinite Discs, and as one of the largest online disc retailers, we feel that they reflect the tastes of the most avid disc golfers. But they do not represent the entire market. If a brand has their own retail store, it is likely that they draw some of those avid fans directly to their own store and that would have some effect on our totals. We also don’t know about sales trends at big box stores which cater to casual or new players.

Consistently On the Charts

Dynamic Discs EMAC TRUTH

Discmania MD3

The Buzzz is always riding at or near the top position when it comes to sales, with the Roc3 and Mako3 coming close behind. Other consistently charting mid-range discs are the Roc, the Emac Truth, and the MD3. There are other popular mid-range discs that sell more in waves, depending on special editions, pro support stamps, etc.

Breaking Down the Sales in 6-Month Increments

We’re going to take a look at four charts, each representing a different period. We’ll start with the most recent and go backward to see which mid-range discs have had momentary spikes, and which ones have held strong for the long term.

This more recent data (red chart) shows that the Discraft Buzzz has a strong lead as the number one, best-selling mid-range disc. The Roc3 and Mako3 by Innova are also consistent contenders. The MVP Deflector has a strong showing on this chart because it was a new release during this 6-month sales period, and it really was the overstable mid-range that MVP fans had been waiting for. The Anubis by Infinite Discs was also a new release during this period, so it made a strong showing in the 10th position.

Going back six months to late 2017 and early 2018 (blue chart), we can see the that top three were strong in that period as well. The Buzzz, Roc3, and Mako3 sold well, with the HyzerBomb Mortar coming in a strong 4th as it had a much anticipated restock run and fans were able to get their hands on it again. The Emac Truth holds a steady position in the middle of the pack as it did in the more recent chart. The Innova Rat came out as a new release and jumped in at the #9 spot.

Now let’s go back a full year to summer and fall of 2017 (green chart) and we can see that the Roc3 had outsold the Buzzz during that period. Again, the Emac Truth was holding strongly in the middle of the pack. The Discraft Comet made a good showing. The Innova Stingray had a good showing, primarily as a popular pro signature disc that year, and the Innova RocX3 was a new disc that made a good splash.

Let’s go all the way back to late 2016 and early 2017 (orange chart). The Buzzz was still the top-seller. We can tell by the longer term track record that the Buzzz, Roc3, Mako3, and Roc have always been handing on to the top spots. The MD3 and MD4 by Discmania have popped in a couple of times. The Emac Truth has been hanging out in the middle the entire time. It is also interesting to see that two years ago, the Verdict, Justice, and Truth by Dynamic Discs joined the Emac Truth to take four spots out of the top 10, with Latitude 64 making a showing with the Compass.

TOP TWENTY TUESDAY – NOVEMBER 6th 2018

November 6, 2018 Todd Durrant 33 comments

HERE WE GO…

Top Twenty Tuesday for NOVEMBER 6th, 2018

#1 – Star DESTROYER

#2 – Galactic McPro AVIAR

#3 – XT Mix NOVA

#4 – Champion THUNDERBIRD

#5 – DX AVIAR

#6 – D-Line P2

#7 – Champion ROC3

#8 – Eclipse ENVY

#9 – P-Line P2

#10 – S-Blend EXODUS

#11 – Star SHRYKE

#12 – Fission VOLT

#13 – Champion FIREBIRD

#14 – Signature Swirly PD2 CHAOS

#15 – Star X-Out DESTROYER

#16 – GStar KRAIT

#17 – Electron Firm ATOM

#18 – I-Blend X-Out SPHINX

#19 – I-Blend EXODUS

#20 – Signature DX SONIC

This week’s chart looks very, very odd compared to the last few weeks. The announcement by Innova that Paul McBeth would be leaving the brand had a huge impact on sales of discs that have a Paul McBeth signature. The Star Destroyer absolutely demolished all of the competition, winning the #1 spot several times over. Also in the top 20, we can see the McPro Aviar, the XT Nova, the Champion Roc3, the Champion Thunderbird, and the GStar Krait, all of which have Paul McBeth signatures.

Also making the first appearance in the Top Twenty Tuesday charts are two X-Out discs– the Star X-Out Destroyer, and the I-Blend X-Out Sphinx. We do sell a lot of X-Outs and Misprints here at Infinite Discs, so is interesting to see a couple of those spike onto the chart. We also saw a couple of MVP discs hit the chart this week, due to the released of the Jalapeno Assassin stamp on a bunch of MVP and Axiom discs models.

The Exodus also hit the chart in both S-Blend and I-Blend since it is on sale this week. Watch for another model from Infinite Discs to go on sale at the end of this week.

Our winners for this week, guessing that the #7 spot would be the Champion Roc3, are Rick Meyer and Trevor Andrews. Good job guys!

GIFT CARD PREDICTION FOR NEXT WEEK: Guess the #11 spot for next week’s chart!

(Must post your guess in the blog comments)

Sales Impact of Paul McBeth Leaving Innova

November 1, 2018 Dylan Durrant 23 comments

We all heard the big announcement yesterday. Paul McBeth and Innova have parted ways for the 2019 season. Where will he go? It has not been confirmed yet, but the biggest speculation out there is that he will join the ranks of Team Discraft.

But, how does this effect sales? Let’s take a look! We snagged the sales data over the past week for Star Destroyers and the entire brand of Discraft to take a look. Let’s start off with Star Destroyers. (Like always, we cannot disclose exact sales numbers, but can show trends.)

Star Destroyer sales rocketed through the roof on Halloween after Innova’s announcement. People are stocking up on the McBeth stamped discs. We also saw higher trends in Roc3s, Thunderbirds, Novas, and even Kraits. While it is unknown how many of these discs remain at Innova’s warehouse, people aren’t taking any risks. Some people see these discs as an investment, and others as a piece of history.

Now let’s take a look at the Discraft sales for the week, just for fun.

Discraft did have a bump in sales after Halloween’s announcement, but not nearly as massive as the Star Destroyers. This is likely because it is not confirmed where McBeth will make his new home. However the rumors and speculation most often place him with Discraft.

Will these trends change going forward? We will see!

Top Twenty Tuesday – October 30th 2018

October 30, 2018 Todd Durrant 25 comments

HERE WE GO…

Top Twenty Tuesday for OCTOBER 30th, 2018

#1 – Signature Glow C-Line MD4

#2 – Star DESTROYER

#3 – Galactic McPro AVIAR

#4 – XT Mix NOVA

#5 – Star ORC

#6 – Luster SAVANT

#7 – D-Line P2

#8 – P-Line P2

#9 – D-Line Glow P2

#10 – Classic Blend Burst JUDGE

#11 – Pro AVIAR-X (JK)

#12 – Champion MAKO3

#13 – Swirly Star THUNDERBIRD

#14 – Eclipse ENVY

#15 – DX LEOPARD

#16 – Star SHRYKE

#17 – Star WRAITH

#18 – DX AVIAR

#19 – Champion FIREBIRD

#20 – Recon MARKSMAN

There was a lot of shuffling around this week. The Eclipse Envy dropped from a run-away 1st-place spot last week to #14 this week, showing how a new release (particularly with a limited edition) can spike in its first week. Plus, our supply diminished, which undoubtedly slowed sales. Taking the #1 spot this week was the new Signature Glow C-Line MD4 that came out during the last week supporting Simon Lizotte. The Star Destroyer keeps a hold near the top, and coming in third was the Galactic McPro Aviar because of the USDGC Champion commemorative edition. Oddly, the Nova and Orc both spiked in sales this last week, pushing ahead of the very popular P2 putters that dropped in three different plastics to spots 7, 8, and 9. Also odd this last week was the movement of the Pro Aviar-X (JK mold) upward from nowhere to even pass the DX Aviar, which is a top-selling standard. Also entering the chart for the first time is the new Marksman by HyzerBomb.

Surprisingly, there were no winners from the guessing for the last week, as the Mako3 slid into the #12 spot out. It hadn’t been on a chart yet, so that was a bit unexpected. Feel free to guess for the next chart.

GIFT CARD PREDICTION FOR NEXT WEEK: Guess the #7 spot for next week’s chart!

Top Selling Discs–Q2 and Q3 of 2018

October 25, 2018 Jace Smellie One comment

We had a very busy summer here at Infinite Discs! How busy? Well, busy enough to not post about the best selling discs of the second quarter. But now the weather is cooling down, and so is the disc golf season. So instead of just posting about Q3, today I will be discussing the top selling discs in each disc classification of Q2, Q3, and both quarters (the last 6 months) combined. The latter I think is especially interesting because those 6 months make up the majority of the disc golf season.

With so much data to get through, this post will be heavy on data and a bit lighter on the analysis.

Top 10 Overall Q2

Top 10 Overall Q3

Top 10 Overall Combined

After being knocked off the top in our last two articles, the Innova Destroyer is back as the best selling disc overall. And the Discmania P2 made a pretty significant drop finishing as the fourth best selling disc in all three charts. Those who haven’t been following the world of professional disc golf and tour series discs are also probably shocked to see the Innova Sonic on this list but Innova and Garret Gurthie have brought it back with some very popular signature editions. Other than that, none of the names on these top charts are new comers.

Top Distance Drivers Q2

Top Distance Drivers Q3

Top Distance Drivers Combined

A couple of notes for the Distance Driver category. The new Infinite Discs Pharaoh has cracked into what has proven to be a pretty consistent group of discs. Obviously being an Infinite Discs exclusive disc, it will be interesting to see if this new high speed distance driver will stay in these top charts as the new release hype begins to wear off. One other noteworthy result is the Innova Orc cracking into the top 10 in Q2. This was a first appearance for the Orc, and it was just outside the top 10 in Q3 (12th).

Top Control/Fairway Drivers Q2

Top Control/Fairway Drivers Q3

Top Control/Fairway Drivers Combined

Mostly familiar names in mostly familiar places in the Fairway Drivers. The new Infinite Discs Sphinx joined the charts and just like the Pharaoh, only time will tell if it is here to stay as a top seller. Another new name here is the Discmania CD2 coming in 7th in Q3. The CD2 has been a popular disc in the Discmania world, but this jump into the top chats was likely fueled by the release of the Dana Vicich Roaming Thunder CD2. The Discmania FD made a drop similar to the Discmania P2 in the overall chart by coming in as number 4 after finishing first the previous quarter. It is also interesting to see the exact same top 5 discs in the same order in all 3 charts other than a tie for fourth in Q3.

Top Midrange Discs Q2

Top Midrange Discs Q3

Top Midrange Discs Combined

In the midranges we see several new releases making some waves. The Infinite Discs Anubis, Innova Caiman, and MVP Deflector all made debut appearances in the third quarter. The MVP Deflector even performed well enough in Q2 to make it onto the combined top 10. Also similar to the Fairway Drivers, the top 4 were consistent across all three charts. In a category that is comparatively low-selling, it will be interesting to see if these three new releases will maintain their high sales numbers.

Top Putt and Approach Discs Q2

Top Putt and Approach Discs Q3

Top Putt and Approach Discs Combined

Other than the Innova Sonic making a “super-sonic” jump to the top of the charts (too cheesy?), the names on these charts are very familiar. The only really notable change to me is the Westside Harp dropping from number 3 in Q2 all the way down to 7 in Q3. It will be interesting to see if this is the start of a trend or just a seasonal drop.

Well, that does it for this quarterly report! But do you want more? Do you enjoy these best selling posts but hate having to wait 3 months (or 6) to see the next one? Well then I bet you’d be a fan of our new Top Twenty Tuesday posts! We at Infinite Discs are now revealing our best selling discs of each week every Tuesday. So make sure you come back to the Infinite Discs Blog every week to stay in the loop!

Disc Data: Top Selling Trilogy Molds

October 22, 2018 Dylan Durrant Leave a comment

We’re back again with more Disc Data! This time we take a look at the top selling molds from Dynamic Discs, Latitude 64, and Westside Discs. (Aka: Trilogy). We’re going to break it down by brand first, and then show them all compared together. Plus, at the end we will look at a summary of the three brand sales compared to each other.

Let’s kick it off with Dynamic Discs:

Right off we see that three putters, the Judge, Warden, and Deputy take the top three spots. To me this isn’t too surprising, as these putters have always sold well. The Deputy is the newest of the three and has climbed it’s way up the ranks since it’s release. Nothing else too crazy here, just cool data.

From Latitude 64 we see that another putter, the Pure takes first place by a good margin. The River follows up in second place. This isn’t too surprising, as this is a super popular disc for beginners and lower arm speeds. The Dagger has taken a fall though- it used to be the best seller of Latitude a couple of years ago due to Ricky Wysocki’s growing popularity. Recently the Dagger has slowed down a little bit, but still remains the third highest selling Latitude 64 disc, which is nothing to scoff at.

Wow. The Harp has truly shown it’s dominance this year by holding that number one spot and beating the Destiny by about triple. The best sellers drop off fast here, and then remain fairly steady throughout the rest of the molds. People really love the Harp, what more can be said?

But what do these sales look like against each other? Let’s take a look at all of the brands compared side by side:

Here we see that putters capture the top 5 spots of all three brands. The Judge still squeaks ahead of the Harp for the top spot! Do you see anything that intrigues you? Let me know in the comments!

Finally, let’s look at the brand sales compared to each other.

I thought this data was interesting. We start off with discs sold by brand. This is the total number of units sold by brand compared to each other. (Sorry, can’t reveal exact figures.) The second graph shows how many molds each brand has in production. A mold was counted if we sold any of it during the last year. So some OOP molds may still be counted if we still have remaining inventory to be sold.

The last graph represents the average number of discs sold per mold. We took the number of discs sold over the last year and divided it by the number of molds this brand produces.

This data shows some interesting things. First of all, Dynamic Discs holds 42.2% of the sales of the three Trilogy brands. However, Latitude 64 has 56 molds as compared to 32 and 31 from Dynamic and Westside. With nearly double the molds, but only a third of the molds sold, this shows as Latitude has the lowest average number of discs sold per mold. Westside Discs overtakes in this final category, proving that its few molds still hold a lot of power. This could be due to the Harp alone, or because of their unique stamps.

Do you notice anything else interesting? Let me know! Hope you’ve enjoyed this weeks’ Disc Data!

Disc Data: Best Selling MVP & Axiom Molds

September 27, 2018 Dylan Durrant 4 comments

Here we are again with some more Disc Data for you! These time we’re taking a look at MVP & Axiom molds! I chose the last 12 months for this data, so it’s Sept. 2017 to Sept. 2018. Here’s the data, then we’ll discuss!

So what do we notice? I noticed two main things:

First off the Envy! The number one selling mold is by far the Envy, and rightfully so. The Envy is Axiom’s most popular Putt & Approach disc, most commonly used as a driving putter. The Envy sales about doubled those of the Volt, the top selling driver.

Second, let’s talk about the three top selling drivers, the Volt, Photon, and Tesla. These are all awesome discs that are widely loved among MVP & Axiom fans. What I find interesting, however, is that these three molds are the only three molds that are produced in Fission plastic. Even more interesting, though, is that the top selling plastic for each of these drivers is Fission plastic! That begs the question, would MVP & Axiom fans want more molds produced in Fission plastic?

Leave a comment with your opinion and any questions you have!

Disc Data

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