If you’ve been playing disc golf very long, you have probably noticed the explosion of new brands entering the market. Every month, you can see new brands getting molds approved by the PDGA. Although many of those molds will never see the light of day, many will hit the market. Some of those will take off and become popular. Those disc sales are affecting the older, established brands. That is what we will talk about today.
In this blog, we will look at the popularity of all the major brands. We will take our data from Infinite’s sales for the past several years. That will show us which brands have sold the most, and how those numbers have changed over the past few years.
Percentage of Sales by Brand
The following chart represents sales by brand on the InfiniteDiscs.com retail site. The brands listed are in order based on sales for 2025.
|
Brand |
2025 to Date |
2024 |
2023 |
2022 |
2021 |
2020 |
2019 |
2018 |
| 1 |
Innova |
15.9% |
19.8% |
18.41% |
20.59% |
26.69% |
31.57% |
30.43% |
37.17% |
| 2 |
Discraft |
14.9% |
12.2% |
13.53% |
13.70% |
18.10% |
21.09% |
17.90% |
7.68% |
| 3 |
Infinite Discs |
11.4% |
14.0% |
12.66% |
15.79% |
12.95% |
6.35% |
4.56% |
3.60% |
| 4 |
Axiom |
8.4% |
7.7% |
6.34% |
4.17% |
3.54% |
2.61% |
3.42% |
3.25% |
| 5 |
MVP |
7.7% |
5.4% |
8.20% |
5.53% |
3.58% |
5.23% |
5.53% |
5.76% |
| 6 |
Latitude 64 |
5.2% |
3.6% |
3.69% |
2.93% |
2.87% |
4.43% |
5.44% |
6.33% |
| 7 |
Discmania |
3.7% |
3.5% |
4.02% |
3.26% |
2.95% |
4.95% |
7.40% |
9.06% |
| 8 |
Thought Space Athletics |
3.6% |
3.8% |
3.87% |
4.66% |
2.31% |
0.46% |
0.19% |
0.00% |
| 9 |
Prodigy |
3.0% |
2.7% |
2.49% |
3.31% |
3.51% |
3.92% |
3.19% |
2.50% |
| 10 |
Doomsday Discs |
2.7% |
2.0% |
1.03% |
0.53% |
0.00% |
0.00% |
0.00% |
0.00% |
| 11 |
Kastaplast |
2.5% |
2.4% |
2.52% |
2.35% |
1.13% |
1.83% |
1.97% |
0.76% |
| 12 |
Dynamic Discs |
2.2% |
2.3% |
3.19% |
3.58% |
4.91% |
5.71% |
8.00% |
8.96% |
| 13 |
Gateway |
2.1% |
1.8% |
1.44% |
1.78% |
2.76% |
1.92% |
1.75% |
1.76% |
| 14 |
Clash Discs |
2.0% |
2.8% |
1.71% |
0.66% |
0.00% |
0.00% |
0.00% |
0.00% |
| 15 |
Westside |
1.9% |
1.5% |
1.80% |
1.76% |
1.06% |
2.83% |
3.68% |
4.92% |
| 16 |
Streamline |
1.9% |
0.8% |
0.98% |
0.97% |
1.24% |
1.53% |
1.79% |
0.94% |
| 17 |
Yikun |
1.3% |
1.6% |
0.98% |
1.05% |
1.15% |
0.44% |
0.31% |
0.24% |
| 18 |
Lone Star Disc |
0.8% |
1.5% |
4.32% |
2.31% |
0.46% |
0.00% |
0.00% |
0.00% |
| 19 |
Dino Discs |
0.8% |
0.9% |
0.97% |
0.93% |
1.59% |
0.19% |
0.00% |
0.00% |
| 20 |
Mint Discs |
0.7% |
0.5% |
0.70% |
0.72% |
0.54% |
0.37% |
0.42% |
0.22% |
Comparing the Disc Golf Market of 2018 with 2025
In 2018, the disc golf market was largely dominated by a few key players. Innova stood as the undisputed leader with a commanding 37.17% market share. Discmania was our #2 selling brand with 9.06% and Dynamic Discs slightly behind at 8.96% of brand market share. While Discraft held a significant 7.68%, they were no where near Innova in terms of disc golf brand sales.
Here in 2025, the landscape looks a bit different. Although Innova is still the sales leader, their share of the market has dropped significantly since 2018. Discraft made big gains in 2019 after signing Paul McBeth. With additional pro signings, they have nearly caught Innova as the sales leader.
Other brands, like Doomsday, TSA, or Lonestar didn’t even exist in 2018. They are starting to carve out their own slices of the pie.
The biggest growth of the market share pie is the “Others” category. In 2018, disc golf brands outside of the top twelve represented only 6.5% of disc golf sales. This year, the others account for nearly 19% of our online sales. That is more than any single brand. It is, however, down a little bit from last year’s nearly 21%. It will be interesting to see if that number changes after a full year of sales.
Pandemic Disc Golf Brands
The Covid 19 pandemic lead to unprecedented growth in disc golf and the number of disc golf businesses. We currently sell over 40 different disc golf brands that didn’t even exist in 2018.
Lone Star Disc’s ascension from no Infinite Discs sales in 2020 to 1.6% brand share in 2024 demonstrates the power of local and regional branding. By tapping into the Texan spirit, they have captured the hearts of players in their area and beyond. While Lone Star was new to disc golf during the pandemic, they were not new to mold creation or injection molding. Their ability to produce dozens of molds almost instantly and their acquisition of a large professional and amateur disc golf team have had a big impact on their rapid growth. However, the brand has dropped in sales recently.
Additionally, the meteoric rise of Clash Discs from no US Sales in 2021 to 2.9% of the market share in 2023 illustrates the potential of novel marketing approaches and product differentiation.
Interestingly, Infinite Discs, while not a new entrant during the pandemic, has also seen impressive growth from 3.60% in 2018 to 14.7% of brand market share in 2024 thus far. Because we are InfiniteDiscs.com, the results are undoubtedly skewed from our direct sales, as Infinite Discs fans are more likely to shop from our retail site than anywhere else.
Likewise, Thought Space Athletics is another brand that has rapidly grown and seen sizeable market share added. Over the last six years they have gone from an obscure niche brand to a mainstream competitor. The focus on disc aesthetics and the signing several notable professional players certainly has helped.
Impact of Professional Players Switching Sponsors
Discraft and Paul McBeth
Discraft experienced a significant rise in its brand market share between 2018 and 2020, largely attributed to a strategic move that had a profound impact on the disc golf world. At the heart of this transformative shift was the signing of Paul McBeth, the then-undisputed number one disc golfer in the world. McBeth’s association with Innova, his long-standing sponsor, made his unexpected transition to Discraft a remarkable development. This transition was fueled by the allure of the first multi-million-dollar disc golf contract, shaking the foundations of the sport. McBeth’s immense popularity and prowess on the course created a seismic effect that reverberated across the sport, drawing newfound attention to Discraft. However, Discrafts rapid growth can’t be solely attributed to McBeth’s signing.
At the same time, Discraft also implemented strategic moves by producing more visually appealing discs and adding flight numbers to their stock discs. The timing of Discraft’s acquisition of former professional Ultimate Frisbee player Brodie Smith coincided with the pandemic shutdown of most Ultimate Frisbee events due to pandemic restrictions. This confluence of factors acted as a catalyst for Discraft’s rapid expansion, turning the brand into the second major contender in the disc golf industry.
MVP and Simon Lizotte
The year 2022 witnessed a remarkable surge in the market presence of both MVP and Axiom. A pivotal catalyst for this growth was the strategic sponsorship of Simon Lizotte, widely regarded as one of the most popular disc golfers globally. Renowned not only for his exceptional skills on the course but also for his charismatic personality and substantial YouTube and social media followings, Lizotte’s affiliation with MVP and Axiom injected newfound energy and visibility into the brands.
With an engaging and dynamic presence, Lizotte captivated audiences and fans worldwide, drawing attention to MVP and Axiom discs in the process. His influence extended beyond just his performances on the course, transcending into a vibrant online community. This symbiotic relationship between Simon Lizotte’s appeal and the brands’ products culminated in a notable uptick in their market share. The combination of innovative disc designs, Lizotte’s influencer status, and his ability to connect with disc golf enthusiasts contributed to the meteoric rise of MVP and Axiom, solidifying their positions as influential players in the ever-evolving disc golf landscape.
MVP’s market share surged from 5.76% in 2018 to an impressive 8.20% in 2023. It dipped a little in 2025, but not by much. Axiom, a subsidiary of MVP, has had a more favorable trajectory. Axiom has grown from 3.25% in 2018 to 8.4% in 2025, showcasing their ability to carve out their niche in the market with pretty steady growth.
Discmania, Dynamic Discs and Latitude 64
Discmania’s trajectory is also noteworthy. Although their market share has decreased slightly from 9.1% in 2018 to 3.7% in 2025, their ability to maintain a considerable share amidst a rapidly expanding market signifies a dedicated following. This trend is echoed by brands like Latitude 64 and Dynamic Discs, which have also maintained consistent shares recently, demonstrating their ability to foster brand loyalty.
Growth of New Disc Golf Brands
The data also underscores the growth of niche brands. Thought Space Athletics, a brand focusing on unique disc designs, has grown from 0% in 2018 to 3.6% in 2025. Similarly, Kastaplast, with its distinctive Swedish heritage and unique plastic blends, has grown from 0.8% in 2018 to 2.5% in 2025. These examples highlight the impact of brand identity and differentiation in a crowded market.
Furthermore, the diversification of the market is evident in the proliferation of smaller brands. While individually they may not command substantial market shares, collectively they contribute to the richness of options available to players. Brands like RPM Discs, DGA, Viking Discs, and Finish Line Discs may not dominate the market, but they cater to specific tastes and preferences.
The evolution of disc golf brands is evidence of the broader trend of the sport’s growing popularity. As more players enter the scene and as the sport gains recognition, the market becomes a battleground for innovation, quality, and brand loyalty. The increasing number of brands also speaks to the democratization of the sport, as more players are drawn in and more entrepreneurs seize the opportunity to create and promote their products.
The past six years have seen a shift in the disc golf market. While Innova’s leadership has slightly waned, it still maintains its position as the leading brand. However, the rise of MVP, Axiom, Lone Star Disc, and others indicates that the industry is open to disruption and innovation. The disc golf landscape is no longer characterized by a few giants, but rather by a diverse array of brands catering to different tastes, regions, and playing styles. This evolution bodes well for the continued growth and dynamism of the sport.
Best Discs from the Best Brands
Our top products pages allow you to see exactly the best discs from the top disc golf brands. Check out these top product pages from the best disc golf brands of 2023.
Let us know your favorite brand!
If you could only throw one brand, what would it be? What is the most common brand in your bag? Post below and let us know!
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If you are looking for a midrange that will deliver accurate, consistent throws, check out the 
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The Wraith is a speed 11 disc that has a flight similar to some of the other top discs on the list. Taking second is the 
The speed-10 mold from MVP has a stable flight that is useful for a wide range of skill levels. It dethroned the Innova Wraith, which dropped to fourth place. Taking second to the Trail is the ever-popular Infinite Discs Emperor. Third on the list is the Innova Destroyer.
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