The Race is On for 2018 Best-Selling Discs
When it comes to best-selling discs, we’re going to keep you posted as the 2018 year progresses. It is still early in the year, at this point, with only the winter months in play. However, we can already see which discs are taking a significant lead. We expect sales at Infinite Discs to speed up dramatically with the coming of spring, and that may shake up the sales figures. Upcoming new disc releases will also play into the ongoing tally.
THE TOP FIVE BEST-SELLING DISCS SO FAR…
#1 – Discmania P2
The P2 Putter picked up a lot of momentum throughout 2017 and that has continued into the new 2018 sales year. So far, Infinite Discs has been able to better keep up with the high demand as Discmania has beefed-up production for the P2. Plus, the 2018 tour support edition of the C-Line P2 for Simon Lizotte (called the “Sky God”) gave the sales an extra boost.
We expect to see the momentum with the P2 continue through the spring as many players begin stocking up on their favorite putters for the new, warmer disc golf season. After all, when it is time to start perfecting your putting skills, it helps to have more than just one or two.
#2 – Innova DESTROYER
The Destroyer distance driver has held the top spot for a long time when it comes to sales at Infinite Discs. But at the moment, it has fallen to 2nd place behind the P2. The top two discs are still in a close sprint, but well ahead of the next discs in line. As the tournament season accelerates, we fully expect to see the release of some signature editions that will increase the Destroyer sales even more. Last year there were a couple of very popular signature editions, including the Swirly Star Philo Brathwaite edition and the Splatter Star Steve Brinster edition. Regardless of what editions come out, we fully expect the Destroyer to keep a strong foothold in the top three or four all year long.
#3 – Innova AVIAR
The Aviar is the most popular Innova brand putter, by far. So far in 2018 it is taking up third place in the best-seller race. But just to clarify how far ahead the top two discs are, the Aviar has sold 1/3 the number of discs as the 2nd place Destroyer. So, there is a large void between those two leaders and all the discs that are chasing.
If 2018 is anything like 2017 then the sales for the Aviar will take a huge jump once this year’s McPro edition is released. Everybody is waiting to see what this year’s Paul McBeth tour support edition will look like, and it will likely become the best-selling edition of the Aviar once it hits the market.
#4 – Innova SHRYKE
The Shryke is the most popular newcomer when it comes to Innova drivers. It quickly sprang into popularity as a high-speed distance driver that can be handled by a wide range of players, from relatively new players to experienced players. With a little bit of understability upon release, the Shryke can fly in great s-curves, plus it has high glide for optimum distance results. For players who have trouble handling the often overstable flight of the Destroyer, a Shryke can fill the spot as a go-to for distance. This is a disc that has the potential to gain momentum as more and more players discover it and try it out, so we expect to see the Shryke stay within the top ten throughout 2018, even with a possible wave of new distance drivers hitting the market this year.
The Exodus is the initial disc released in the new Infinite Discs line. Manufactured by Innova, the Infinite Disc branded discs will have a familiar feel while adding some quality molds to the market. It was perhaps expected that the Exodus would jump to the top of disc sales at Infinite Discs because the initial launch of the entire brand is only available through the Infinite Discs store. The max weight discs sold out within a couple of weeks of the first run release, leaving only low weights in the inventory until a second run is released (we do not yet know when that 2nd run will become available). So, as supply diminishes, the sales numbers will likely drop. With the very positive response to the flight characteristics of the Exodus, we expect to see the sales figures spike once another run is available to order. As a fairway driver that can handle torque, it is a great disc that fits a crossover position, straddling the line between control driver and distance driver. It is another disc that can find a solid place in the bag of players at all levels.
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