TOP TWENTY TUESDAY – NOVEMBER 6th 2018

Top Twenty Tuesday for NOVEMBER 6th, 2018

After nearly two years of idling in beta status, we have finally, officially launched our Infinite Courses website and are rewarding those who help us populate it with accurate information.
We all heard the big announcement yesterday. Paul McBeth and Innova have parted ways for the 2019 season. Where will he go? It has not been confirmed yet, but the biggest speculation out there is that he will join the ranks of Team Discraft.
But, how does this effect sales? Let’s take a look! We snagged the sales data over the past week for Star Destroyers and the entire brand of Discraft to take a look. Let’s start off with Star Destroyers. (Like always, we cannot disclose exact sales numbers, but can show trends.)
Star Destroyer sales rocketed through the roof on Halloween after Innova’s announcement. People are stocking up on the McBeth stamped discs. We also saw higher trends in Roc3s, Thunderbirds, Novas, and even Kraits. While it is unknown how many of these discs remain at Innova’s warehouse, people aren’t taking any risks. Some people see these discs as an investment, and others as a piece of history.
Now let’s take a look at the Discraft sales for the week, just for fun.
Discraft did have a bump in sales after Halloween’s announcement, but not nearly as massive as the Star Destroyers. This is likely because it is not confirmed where McBeth will make his new home. However the rumors and speculation most often place him with Discraft.
Will these trends change going forward? We will see!
We had a very busy summer here at Infinite Discs! How busy? Well, busy enough to not post about the best selling discs of the second quarter. But now the weather is cooling down, and so is the disc golf season. So instead of just posting about Q3, today I will be discussing the top selling discs in each disc classification of Q2, Q3, and both quarters (the last 6 months) combined. The latter I think is especially interesting because those 6 months make up the majority of the disc golf season.
With so much data to get through, this post will be heavy on data and a bit lighter on the analysis.
After being knocked off the top in our last two articles, the Innova Destroyer is back as the best selling disc overall. And the Discmania P2 made a pretty significant drop finishing as the fourth best selling disc in all three charts. Those who haven’t been following the world of professional disc golf and tour series discs are also probably shocked to see the Innova Sonic on this list but Innova and Garret Gurthie have brought it back with some very popular signature editions. Other than that, none of the names on these top charts are new comers.
A couple of notes for the Distance Driver category. The new Infinite Discs Pharaoh has cracked into what has proven to be a pretty consistent group of discs. Obviously being an Infinite Discs exclusive disc, it will be interesting to see if this new high speed distance driver will stay in these top charts as the new release hype begins to wear off. One other noteworthy result is the Innova Orc cracking into the top 10 in Q2. This was a first appearance for the Orc, and it was just outside the top 10 in Q3 (12th).
Mostly familiar names in mostly familiar places in the Fairway Drivers. The new Infinite Discs Sphinx joined the charts and just like the Pharaoh, only time will tell if it is here to stay as a top seller. Another new name here is the Discmania CD2 coming in 7th in Q3. The CD2 has been a popular disc in the Discmania world, but this jump into the top chats was likely fueled by the release of the Dana Vicich Roaming Thunder CD2. The Discmania FD made a drop similar to the Discmania P2 in the overall chart by coming in as number 4 after finishing first the previous quarter. It is also interesting to see the exact same top 5 discs in the same order in all 3 charts other than a tie for fourth in Q3.
In the midranges we see several new releases making some waves. The Infinite Discs Anubis, Innova Caiman, and MVP Deflector all made debut appearances in the third quarter. The MVP Deflector even performed well enough in Q2 to make it onto the combined top 10. Also similar to the Fairway Drivers, the top 4 were consistent across all three charts. In a category that is comparatively low-selling, it will be interesting to see if these three new releases will maintain their high sales numbers.
Other than the Innova Sonic making a “super-sonic” jump to the top of the charts (too cheesy?), the names on these charts are very familiar. The only really notable change to me is the Westside Harp dropping from number 3 in Q2 all the way down to 7 in Q3. It will be interesting to see if this is the start of a trend or just a seasonal drop.
Well, that does it for this quarterly report! But do you want more? Do you enjoy these best selling posts but hate having to wait 3 months (or 6) to see the next one? Well then I bet you’d be a fan of our new Top Twenty Tuesday posts! We at Infinite Discs are now revealing our best selling discs of each week every Tuesday. So make sure you come back to the Infinite Discs Blog every week to stay in the loop!
Infinite Discs is happy to welcome newcomer, STORM Disc Golf, to the disc brand market!
Storm has recently introduced their first three discs which include a distance driver, a Mid-Range, and a Putter. Let’s take a quick look at those three discs…
The first distance driver by Storm Disc Golf is the Jet Stream which features a relatively wide 2.3 cm rim width which places it around a “speed 12” flight rating. When thrown with power, it has a little turn to the understable side, but then finishes with a steady fade. When thrown with less power, it will be a consistently overstable driver. The flight numbers are comparable to the very popular Destroyer by Innova, so it has the potential to be a very popular driver for experienced players.
The Eye refers to the “Eye of the Storm” and is a basic, dependable mid-range disc for all short range drives and approaches on the fairway. It is a wide diameter mid-range, and should feel comfortable for players of all experience levels. It has a slight dome and a low profile rim height, so it slides easily out of the hand. It is design for very straight, precision flight.
The Crater is a very unique putter to introduce to the market. When it comes to putters, there are a lot of them on the market, and it helps to stand out. The Crater features a thumb track on the top of the disc, which already puts in into a unique category, but the top isn’t just flat– it is a bit of a puddle-top which makes it even more unique. That means that the center of the disc is lower than the rim. It has an overstable finish, so it is more of a “into the wind” putter and short-range approach disc. Or, if you like power putting at the chains, this may be the disc for you.
It will be fun to watch and see what Storm Disc Golf comes up with next. Give them a try and let us know what you think!
We’re back again with more Disc Data! This time we take a look at the top selling molds from Dynamic Discs, Latitude 64, and Westside Discs. (Aka: Trilogy). We’re going to break it down by brand first, and then show them all compared together. Plus, at the end we will look at a summary of the three brand sales compared to each other.
Let’s kick it off with Dynamic Discs:
Right off we see that three putters, the Judge, Warden, and Deputy take the top three spots. To me this isn’t too surprising, as these putters have always sold well. The Deputy is the newest of the three and has climbed it’s way up the ranks since it’s release. Nothing else too crazy here, just cool data.
From Latitude 64 we see that another putter, the Pure takes first place by a good margin. The River follows up in second place. This isn’t too surprising, as this is a super popular disc for beginners and lower arm speeds. The Dagger has taken a fall though- it used to be the best seller of Latitude a couple of years ago due to Ricky Wysocki’s growing popularity. Recently the Dagger has slowed down a little bit, but still remains the third highest selling Latitude 64 disc, which is nothing to scoff at.
Wow. The Harp has truly shown it’s dominance this year by holding that number one spot and beating the Destiny by about triple. The best sellers drop off fast here, and then remain fairly steady throughout the rest of the molds. People really love the Harp, what more can be said?
But what do these sales look like against each other? Let’s take a look at all of the brands compared side by side:
Here we see that putters capture the top 5 spots of all three brands. The Judge still squeaks ahead of the Harp for the top spot! Do you see anything that intrigues you? Let me know in the comments!
Finally, let’s look at the brand sales compared to each other.
I thought this data was interesting. We start off with discs sold by brand. This is the total number of units sold by brand compared to each other. (Sorry, can’t reveal exact figures.) The second graph shows how many molds each brand has in production. A mold was counted if we sold any of it during the last year. So some OOP molds may still be counted if we still have remaining inventory to be sold.
The last graph represents the average number of discs sold per mold. We took the number of discs sold over the last year and divided it by the number of molds this brand produces.
This data shows some interesting things. First of all, Dynamic Discs holds 42.2% of the sales of the three Trilogy brands. However, Latitude 64 has 56 molds as compared to 32 and 31 from Dynamic and Westside. With nearly double the molds, but only a third of the molds sold, this shows as Latitude has the lowest average number of discs sold per mold. Westside Discs overtakes in this final category, proving that its few molds still hold a lot of power. This could be due to the Harp alone, or because of their unique stamps.
Do you notice anything else interesting? Let me know! Hope you’ve enjoyed this weeks’ Disc Data!