TOP TWENTY TUESDAY – NOVEMBER 20TH 2018

Top Twenty Tuesday for NOVEMBER 20th, 2018

We’ve spent a lot of time preparing some very special Black Friday deals for 2018. But, as usual, the sale will actually go for an entire week with different days focused on different brands. During each brand’s special day, all of their discs will be discounted, but we’ll also have special featured discs while supplies last! We’ll also have some items on sale all week long, including the Infinite Disc brand discs which will remain on sale for the entire event.
Here is the schedule, and the full ad for your enjoyment. Now you can plan your week of disc golf shopping!
WEDNESDAY, Nov. 21st – INFINITE DISCS DAY
THURSDAY, Nov. 22nd (Thanksgiving) – MVP / AXIOM DAY
FRIDAY, Nov. 23rd – INNOVA DAY
SATURDAY, Nov. 24th – TRILOGY DAY (Dynamic Discs, Latitude 64, and Westside)
SUNDAY, Nov. 25th – GATEWAY, LEGACY, RPM, RDG, and YIKUN DAY
MONDAY, Nov. 26th – DISCMANIA DAY
TUESDAY, Nov. 27th – DISCRAFT and DGA DAY
WEDNESDAY, Nov. 28th – PRODIGY DAY
PLEASE NOTE: Special Edition discs will release on the day when their brand is featured, and they will release at midnight. For example, black Destroyers will be released on Black Friday, but will show up on our website on Thursday night, at midnight (East Coast time zone).
You can check the Infinite Discs BLOG each day to get direct links to the discs that are featured, plus any additional details for that day. So, check back!
We’re big fans of data here at Infinite Discs. We enjoy looking at sales trends and comparing what is moving in the disc golf market. One of the best ways to evaluate which discs are most loved by players is to look at which discs sell the most, because honestly, people purchase discs that they use and love. Sometimes the sales figures get a bump from special editions or new releases. But as the sales figures are measured over the long-term, we can see which discs enjoy momentary spikes, and which ones are always near the top.
Keep in mind that these sales figures are from Infinite Discs, and as one of the largest online disc retailers, we feel that they reflect the tastes of the most avid disc golfers. But they do not represent the entire market. If a brand has their own retail store, it is likely that they draw some of those avid fans directly to their own store and that would have some effect on our totals. We also don’t know about sales trends at big box stores which cater to casual or new players.
The Buzzz is always riding at or near the top position when it comes to sales, with the Roc3 and Mako3 coming close behind. Other consistently charting mid-range discs are the Roc, the Emac Truth, and the MD3. There are other popular mid-range discs that sell more in waves, depending on special editions, pro support stamps, etc.
We’re going to take a look at four charts, each representing a different period. We’ll start with the most recent and go backward to see which mid-range discs have had momentary spikes, and which ones have held strong for the long term.
This more recent data (red chart) shows that the Discraft Buzzz has a strong lead as the number one, best-selling mid-range disc. The Roc3 and Mako3 by Innova are also consistent contenders. The MVP Deflector has a strong showing on this chart because it was a new release during this 6-month sales period, and it really was the overstable mid-range that MVP fans had been waiting for. The Anubis by Infinite Discs was also a new release during this period, so it made a strong showing in the 10th position.
Going back six months to late 2017 and early 2018 (blue chart), we can see the that top three were strong in that period as well. The Buzzz, Roc3, and Mako3 sold well, with the HyzerBomb Mortar coming in a strong 4th as it had a much anticipated restock run and fans were able to get their hands on it again. The Emac Truth holds a steady position in the middle of the pack as it did in the more recent chart. The Innova Rat came out as a new release and jumped in at the #9 spot.
Now let’s go back a full year to summer and fall of 2017 (green chart) and we can see that the Roc3 had outsold the Buzzz during that period. Again, the Emac Truth was holding strongly in the middle of the pack. The Discraft Comet made a good showing. The Innova Stingray had a good showing, primarily as a popular pro signature disc that year, and the Innova RocX3 was a new disc that made a good splash.
Let’s go all the way back to late 2016 and early 2017 (orange chart). The Buzzz was still the top-seller. We can tell by the longer term track record that the Buzzz, Roc3, Mako3, and Roc have always been handing on to the top spots. The MD3 and MD4 by Discmania have popped in a couple of times. The Emac Truth has been hanging out in the middle the entire time. It is also interesting to see that two years ago, the Verdict, Justice, and Truth by Dynamic Discs joined the Emac Truth to take four spots out of the top 10, with Latitude 64 making a showing with the Compass.
We all heard the big announcement yesterday. Paul McBeth and Innova have parted ways for the 2019 season. Where will he go? It has not been confirmed yet, but the biggest speculation out there is that he will join the ranks of Team Discraft.
But, how does this effect sales? Let’s take a look! We snagged the sales data over the past week for Star Destroyers and the entire brand of Discraft to take a look. Let’s start off with Star Destroyers. (Like always, we cannot disclose exact sales numbers, but can show trends.)
Star Destroyer sales rocketed through the roof on Halloween after Innova’s announcement. People are stocking up on the McBeth stamped discs. We also saw higher trends in Roc3s, Thunderbirds, Novas, and even Kraits. While it is unknown how many of these discs remain at Innova’s warehouse, people aren’t taking any risks. Some people see these discs as an investment, and others as a piece of history.
Now let’s take a look at the Discraft sales for the week, just for fun.
Discraft did have a bump in sales after Halloween’s announcement, but not nearly as massive as the Star Destroyers. This is likely because it is not confirmed where McBeth will make his new home. However the rumors and speculation most often place him with Discraft.
Will these trends change going forward? We will see!
Infinite Discs is happy to welcome newcomer, STORM Disc Golf, to the disc brand market!
Storm has recently introduced their first three discs which include a distance driver, a Mid-Range, and a Putter. Let’s take a quick look at those three discs…
The first distance driver by Storm Disc Golf is the Jet Stream which features a relatively wide 2.3 cm rim width which places it around a “speed 12” flight rating. When thrown with power, it has a little turn to the understable side, but then finishes with a steady fade. When thrown with less power, it will be a consistently overstable driver. The flight numbers are comparable to the very popular Destroyer by Innova, so it has the potential to be a very popular driver for experienced players.
The Eye refers to the “Eye of the Storm” and is a basic, dependable mid-range disc for all short range drives and approaches on the fairway. It is a wide diameter mid-range, and should feel comfortable for players of all experience levels. It has a slight dome and a low profile rim height, so it slides easily out of the hand. It is design for very straight, precision flight.
The Crater is a very unique putter to introduce to the market. When it comes to putters, there are a lot of them on the market, and it helps to stand out. The Crater features a thumb track on the top of the disc, which already puts in into a unique category, but the top isn’t just flat– it is a bit of a puddle-top which makes it even more unique. That means that the center of the disc is lower than the rim. It has an overstable finish, so it is more of a “into the wind” putter and short-range approach disc. Or, if you like power putting at the chains, this may be the disc for you.
It will be fun to watch and see what Storm Disc Golf comes up with next. Give them a try and let us know what you think!