TOP TWENTY TUESDAY – NOVEMBER 6th 2018
Top Twenty Tuesday for NOVEMBER 6th, 2018


We all heard the big announcement yesterday. Paul McBeth and Innova have parted ways for the 2019 season. Where will he go? It has not been confirmed yet, but the biggest speculation out there is that he will join the ranks of Team Discraft.
But, how does this effect sales? Let’s take a look! We snagged the sales data over the past week for Star Destroyers and the entire brand of Discraft to take a look. Let’s start off with Star Destroyers. (Like always, we cannot disclose exact sales numbers, but can show trends.)

Star Destroyer sales rocketed through the roof on Halloween after Innova’s announcement. People are stocking up on the McBeth stamped discs. We also saw higher trends in Roc3s, Thunderbirds, Novas, and even Kraits. While it is unknown how many of these discs remain at Innova’s warehouse, people aren’t taking any risks. Some people see these discs as an investment, and others as a piece of history.
Now let’s take a look at the Discraft sales for the week, just for fun.

Discraft did have a bump in sales after Halloween’s announcement, but not nearly as massive as the Star Destroyers. This is likely because it is not confirmed where McBeth will make his new home. However the rumors and speculation most often place him with Discraft.
Will these trends change going forward? We will see!

Infinite Discs is happy to welcome newcomer, STORM Disc Golf, to the disc brand market!
Storm has recently introduced their first three discs which include a distance driver, a Mid-Range, and a Putter. Let’s take a quick look at those three discs…
The first distance driver by Storm Disc Golf is the Jet Stream which features a relatively wide 2.3 cm rim width which places it around a “speed 12” flight rating. When thrown with power, it has a little turn to the understable side, but then finishes with a steady fade. When thrown with less power, it will be a consistently overstable driver. The flight numbers are comparable to the very popular Destroyer by Innova, so it has the potential to be a very popular driver for experienced players.

The Eye refers to the “Eye of the Storm” and is a basic, dependable mid-range disc for all short range drives and approaches on the fairway. It is a wide diameter mid-range, and should feel comfortable for players of all experience levels. It has a slight dome and a low profile rim height, so it slides easily out of the hand. It is design for very straight, precision flight.
The Crater is a very unique putter to introduce to the market. When it comes to putters, there are a lot of them on the market, and it helps to stand out. The Crater features a thumb track on the top of the disc, which already puts in into a unique category, but the top isn’t just flat– it is a bit of a puddle-top which makes it even more unique. That means that the center of the disc is lower than the rim. It has an overstable finish, so it is more of a “into the wind” putter and short-range approach disc. Or, if you like power putting at the chains, this may be the disc for you.
It will be fun to watch and see what Storm Disc Golf comes up with next. Give them a try and let us know what you think!
We’re back again with more Disc Data! This time we take a look at the top selling molds from Dynamic Discs, Latitude 64, and Westside Discs. (Aka: Trilogy). We’re going to break it down by brand first, and then show them all compared together. Plus, at the end we will look at a summary of the three brand sales compared to each other.
Let’s kick it off with Dynamic Discs:

Right off we see that three putters, the Judge, Warden, and Deputy take the top three spots. To me this isn’t too surprising, as these putters have always sold well. The Deputy is the newest of the three and has climbed it’s way up the ranks since it’s release. Nothing else too crazy here, just cool data.

From Latitude 64 we see that another putter, the Pure takes first place by a good margin. The River follows up in second place. This isn’t too surprising, as this is a super popular disc for beginners and lower arm speeds. The Dagger has taken a fall though- it used to be the best seller of Latitude a couple of years ago due to Ricky Wysocki’s growing popularity. Recently the Dagger has slowed down a little bit, but still remains the third highest selling Latitude 64 disc, which is nothing to scoff at.

Wow. The Harp has truly shown it’s dominance this year by holding that number one spot and beating the Destiny by about triple. The best sellers drop off fast here, and then remain fairly steady throughout the rest of the molds. People really love the Harp, what more can be said?
But what do these sales look like against each other? Let’s take a look at all of the brands compared side by side:

Here we see that putters capture the top 5 spots of all three brands. The Judge still squeaks ahead of the Harp for the top spot! Do you see anything that intrigues you? Let me know in the comments!
Finally, let’s look at the brand sales compared to each other.

I thought this data was interesting. We start off with discs sold by brand. This is the total number of units sold by brand compared to each other. (Sorry, can’t reveal exact figures.) The second graph shows how many molds each brand has in production. A mold was counted if we sold any of it during the last year. So some OOP molds may still be counted if we still have remaining inventory to be sold.
The last graph represents the average number of discs sold per mold. We took the number of discs sold over the last year and divided it by the number of molds this brand produces.
This data shows some interesting things. First of all, Dynamic Discs holds 42.2% of the sales of the three Trilogy brands. However, Latitude 64 has 56 molds as compared to 32 and 31 from Dynamic and Westside. With nearly double the molds, but only a third of the molds sold, this shows as Latitude has the lowest average number of discs sold per mold. Westside Discs overtakes in this final category, proving that its few molds still hold a lot of power. This could be due to the Harp alone, or because of their unique stamps.
Do you notice anything else interesting? Let me know! Hope you’ve enjoyed this weeks’ Disc Data!

Discraft experimented with Full Foil discs a couple of years ago, covering the entire top of some discs with the foil that is generally used in stamping stock or custom stamps. This year, in 2018, Discraft unleashed their Full Foil Supercolor stamps in earnest, really giving the look a push during the Ledgestone Open tournament. They successfully put a full color image onto the foil itself, and then press the entire foil sheet with the image over the top of the disc. It’s a cool new look for disc art, though still a bit on the pricey side.

The Buzzz was the obvious first target for Full Foil releases, and there have been several fun designs released with the shiny look. Plus, there are three different base foils that have been used: Plain Prism, Star, and Sparkle. So, you can go for a smoother foil look with plain, or go for sparkly foil or little star patterns in your foil– none of which has a negative effect on the color image that is part of the foil itself.
There have been a fun variety of Full Foil Supercolor Buzzz images released now, including a series of zombie discs, a series of retro bees, and the new Halloween stamp for 2018. Here are some examples:





Discraft also unleashed a couple of limited edition Full Foil Supercolor discs on models besides the Buzzz, like the popular overstable fairway driver, the VULTURE, and the popular putter, the ROACH.
Infinite Discs released the first Full Foil Supercolor edition of the awesome mid-range, the COMET as the featured monthly VIP CLUB disc in September 2018. It featured a great T-Rex image on all three foil types (plain, sparkle, and star). There were only 600 made for the VIP Club members.

It will be fun to watch as new Full Foil Supercolor discs are added to the Discraft lineup, and to see what else Discraft comes up with, in terms of artwork approaches. They’ve always been an innovator with their plastics and their use of foils and full color artwork.
We’re happy to introduce a new, weekly blog post called TOP TWENTY TUESDAY which is intended to let you know about the short-term sales trends for discs. We’ve regularly published different best-seller lists for the quarter, or for the year, etc. But sometimes it is fun to look at what the hot sellers are for a short period of time. In this case, we’ll show the sales figures from the previous Tuesday through the most recent Monday. Basically, you’ll be seeing the best-sellers for exactly the last week of sales at Infinite Discs. New discs will likely spike in the chart, and it will be fun to see which discs keep up the pace, and which long-term sellers appear week after week. These will also be broken down by plastic types, so the same model can show up in multiple plastics.
HERE WE GO…
#1 – Star Destroyer
#2 – P-Line P2
#3 – Star Wraith
#4 – XT Mix Nova
#5 – DX Aviar
#6 – Champion Firebird
#7 – D-Line P2
#8 – Champion Colored Glow Firebird
#9 – Star Caiman
#10 – Signature Swirly S-Line FD3
#11 – DX RocX3
#12 – INNFuse Star Shryke
#13 – I-Blend Sphinx
#14 – Star Shryke
#15 – Opto Diamond
#16 – Star Firebird
#17 – DX Sonic
#18 – Star Valkyrie
#19 – Neutron Teleport
#20 – Classic Blend Burst Warden

Each week we’ll invite you to leave a prediction for a certain chart position on next week’s TOP TWENTY TUESDAY report. The first person to predict that chart position correctly in the comments will win a $5 gift card for the Infinite Discs website.
GIFT CARD PREDICTION FOR NEXT WEEK: Guess the #10 spot for next week’s chart! Must include the disc model and plastic type.